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One of the basic principles of communication planning is to understand audiences better; doing so makes it possible to develop messages most likely to resonate with target audiences and reach them more frequently. 1,2 Audience segmentation is one of the core tools that enables communication and marketing planners to better understand their audiences.3,4 One objective of audience segmentation is to...
March 1, 2008
The Food and Drug Administration's current budget for reviewing consumer drug advertisements is larger than in the previous five years combined. But whether that level of funding will be sustained and continue to come from taxpayers - or will be raised from drugmakers through new user fees - is likely to be battled out in Congress as it addresses future FDA funding. The FDA received $6.1 million for...
March 1, 2008
The use of a home-based anti-retroviral treatment could significantly reduce mortality among adults with HIV in poor nations, especially in Africa, according to a study released Friday. Anti-retroviral treatment (ART) is the most effective clinical intervention for reducing the death rate of people with HIV, but those in developing nations - where 90 percent of those infected live - have limited access...
March 1, 2008
Drawing people in motion, kicking a soccer ball, running with a kite, jumping for joy, walking along the shore or doing the splits on the balance beam is much easier when students discover how and where people bend. Working with my first- and second-graders, I strive to keep the lesson, "People in Motion," simplified and full of interesting information. Using a movable skeleton the students cut out...
March 1, 2008
Chances are the diet you started on Jan. 1 is already history. No wonder: You gave up everything you love and ate everything you loathe. A diet like that is the definition of deprivation. Who can blame you for veering off course? If you're ready to try again, here's your first step: Banish the word "diet" from your vocabulary. ************ "I don't like the word 'diet,' " Ellie Krieger said. "Diet...
March 1, 2008
Feb. 29 - Eleanor Mondale revealed Thursday that her cancer has returned. The daughter of former Vice President Walter Mondale and co-host of a WCCO radio morning show said she'll have surgery on Wednesday to remove a small tumor in the frontal lobe of her brain, the same spot where a cancerous tumor had been discovered in 2005. The location of the cancer is considered extremely dangerous because the...
February 29, 2008
LONDON, Feb 29, 2008 (UPI via COMTEX) - While studies don't show a cause-and-effect relationship between music therapy and improvement in depression, a British review found a positive correlation. Lead author Anna Maratos, head of arts therapies at the Central and Northwest London NHS Foundation Trust, and colleagues looked for randomized controlled trials that compared music therapy with other, more...
February 29, 2008
WASHINGTON, Feb 29, 2008 (UPI via COMTEX) - U.S. Agriculture Secretary Ed Schafer has told Congress he would not endorse an outright ban on so-called downer cows entering the food supply. Schafer told a Senate Appropriations subcommittee hearing Thursday he also would not back stiffer penalties for regulatory violations by meat-processing plants following the largest beef recall in the U.S. history,...
February 28, 2008
Feb. 29 - Allegheny General Hospital plans to open a center in the North Hills dedicated to women's cardiovascular care, with the hope of decreasing deaths from heart disease. The Women's Heart Center is scheduled to open Monday in McCandless, and will add to women's health programs that offer services such as mammography, bone density scanning and endocrinology care. "Heart disease is the No. 1 cause...
February 28, 2008
SAN FRANCISCO (MarketWatch) - Universal Health Services Inc. late Thursday reported fourth-quarter net income rose to $39.9 million, or 75 cents a share, from $34.1 million, or 63 cents a share, a year earlier. The company's adjusted net income was $39.6 million, or 74 cents a share, up from $32.4 million, or 60 cents a share, in the fourth quarter of 2006. The King of Prussia, Pa., hospital company's...
February 28, 2008
The cost of diagnosing and treating back and neck problems rose substantially over the past decade, but Americans might not be getting their money's worth, a study suggests today. Back and neck problems are among the main reasons for doctor visits, the authors write in the Journal of the American Medical Association. In a 2002 survey of U.S. adults, the authors write, just over a quarter of respondents...
February 28, 2008
BOSTON, Feb 28, 2008 (UPI via COMTEX) - U.S. medical researchers have found women with type 1 diabetes who take less insulin than prescribed face a three-fold increased risk of death. The study by researchers at the Joslin Diabetes Center also determined such women have higher rates of disease complications than those who do not skip needed insulin shots. The 11-year follow-up study of 234 women concluded...
February 28, 2008
Toys containing magnets will soon need to carry a health warning in Europe following several cases of serious injury and even death to children, the EU's executive arm announced Thursday. "Today is a good day for consumers," said European Commission spokeswoman Helen Kearns after the measure was approved by representatives of the 27 EU member states earlier in the day. "People underestimate the serious...
February 28, 2008
Children whose parents spank them or otherwise inflict physical punishment may be more likely to have sexual problems later, according to research to be presented today to the American Psychological Association. The analysis of four studies by Murray Straus, co-director of the Family Research Laboratory at the University of New Hampshire-Durham, suggests that children whose parents spanked, slapped,...
February 28, 2008
OXFORD, England, Feb 26, 2008 (UPI via COMTEX) - A British-led study has produced the first global malaria map in decades, showing reduced risk of the deadly disease. The map, produced by Oxford University in collaboration with the Kenyan Medical Research Institute, shows about 35 percent of the world's population is at risk of contracting malaria but many people are at a lower risk than previously...
February 27, 2008
The California meat plant where allegations of cruelty to cattle and improper slaughter led to the nation's largest meat recall this month drew complaints about abusive treatment of animals going back at least 12 years, according to documents provided by two animal-rights groups. One complaint, made Oct. 8, 1996, to a local humane society office near the Hallmark Meat slaughterhouse in Chino, Calif.,...
February 27, 2008
Cox News Service ATLANTA - "Belly Fat Gone," "Flatten Your Belly in 4 Days," "Five Foods to Help Banish Belly Fat." These are a few of the titles found when scanning health magazines. All the stories pointed to research published in Diabetes Care in 2007 on body composition that used three different diets with the same calories but different nutrients. The researchers recruited 11 Spanish volunteers...
February 27, 2008
ALBANY, N.Y. Every day your co-worker has burgers and fries for lunch, while you struggle through another salad. She looks great in spite of the high-calorie meals, but you can't seem to lose weight, even though you're consuming fewer calories. What gives? The problem could be that your body has hit its set point, said Ruth Esposito, a certified and licensed nutritionist in Clifton Park, N.Y. Set point...
February 27, 2008
STANFORD, Calif., Feb 27, 2008 (UPI via COMTEX) - A U.S. study suggests rising carbon dioxide levels in the Earth's atmosphere, although not considered a classic air pollutant, can cause respiratory failure. CO2 pollution from burning fossil fuels has been linked to sea level changes, snowmelt, disease, heat stress, severe weather and ocean acidification. But it hasn't been identified as the cause...
February 27, 2008
In one way, the country's biggest-ever meat recall is like all the rest: It's voluntary. The U.S. Department of Agriculture can encourage companies to take dangerous meat products off the market. While it lacks the authority for the kind of mandatory recalls that are widespread in other kinds of consumer products, the department also can, as The New York Times recently noted, withdraw its inspectors...
February 27, 2008
Descriptions of Szechuan peppercorns could apply to a drug as easily as a spice. The peppercorn smell is wild and perfumed, and the taste is electric. Devotees swear it's both addictive and medicinal. It literally numbs the mouth, but also imparts a woodsy hint of pine and cedar, and an intoxicating touch of acid sweetness, like a lemon soda. The ingredient - technically the dry berry husk of the prickly...
February 27, 2008
Feb. 26 - Vitamin D, like many nutrients, is essential to the human body, and recent studies have shown vitamin D may be more crucial than previously thought. Studies have shown that adequate amounts of vitamin D, sometimes known as the sunshine vitamin, helps people live longer, become less susceptible to chronic illness and lowers the risk of cancer. "Vitamin D is made in the skin and becomes active...
February 27, 2008
Feb. 27 - Have you been shopping for skin-care products lately? Well, prepare to take notes - and then some. Especially in the booming anti-aging category. Several weeks ago, I spoke with "Cosmetics Cop" Paula Begoun, who researches pretty much every product that hits store shelves, including those sold in doctors' offices as "cosmeceuticals." She says one of the biggest complaints women (and men)...
February 27, 2008
Feb. 27 - BLOOMINGTON - Sophomore nursing students Chelsie Black and Amanda Andreasik of Illinois Wesleyan University were in a different classroom on Tuesday night. The classroom was the Interstate Center and their classmates were about 1,700 women of various ages from throughout the Bloomington-Normal area. Black, Andreasik and the other women were at the 10th annual Women's Health Night, hosted...
February 27, 2008
You may turn up your nose at farmed Atlantic salmon or shrimp raised in ponds in China if you're searching for wholesome, safe foods. But do you eschew fish pulled from a remote lake in a U.S. national park? Maybe so if you're concerned about eating elevated levels of mercury and chemical flame retardants. Some trout from secluded lakes in Olympic and Mount Rainier national parks were so polluted they...
February 26, 2008
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