Hungry appetites looking for more gluten-free food products, wondering about the next wave in anti-oxidant super fruit or craving tasty snacks that just happen to be healthy are in for a bumper crop of satisfying solutions.
Scoping out what's new at an annual confab some call "Fashion Week for Food and Nutrition" (the American Dietetic Association's 2009 Food and Nutrition Conference held in Denver recently), I observed companies out in force to convince registered dietitians that their foods and beverages fit in with fitness.
The good news for foodies is that as competition heats up in the diet and wellness category, so do efforts to create better tasting options.
Good health is appealing, but great taste seals the deal.
Taste satisfaction: Greek-style yogurts had a bigger presence this year. Dietitians like them because they are higher in protein than other yogurts and tend to be thicker and richer tasting, adding staying power and satisfaction to weight-control diets.
Healthy snack attacks: Frito-Lay is courting women who snack with a new "Only in a Woman's World" snack campaign, which draws attention to the calcium and fiber in Smart Food popcorn snacks and vegetable servings in Flat Earth baked veggie chips. Individually packaged prunes, Sunsweet Ones, caught dietitians' eyes as a great way to hand out a naturally sweet treat that's a good source of fiber and anti-oxidants to candy crazy kids on Halloween.
Eat the whole thing: Whole-grain products were out in force. Kashi, which boasts seven whole grains in all its products, previewed Toasted Berry Crumble Golean Crisp cereal, a new flavor to be released in 2010. Buitoni's line of refrigerated pastas includes four 100 percent whole-wheat varieties. Dietitian Theresa Stahl of West Virginia University points out, "The whole- grain thing is a confusing story for consumers with all of the competing claims and information. One thing is for sure, Americans are not suffering from 'bran damage'! They need more fiber."
Gluten-free free-for-all: An entire section of the exhibit hall was dedicated to gluten-free products. Amy's Kitchen, a line of organic frozen entrees, soups and desserts, offers more than 50 options for consumers avoiding gluten. Even hard-to-navigate categories such as crackers include better tasting brands such as Mary's Gone Crackers gluten-free snacks.
Going green and clean: Author of "Go Green, Get Lean," registered dietitian Kate Geagan, observed a big emphasis on the number of ingredients in foods. "Consumers want food that looks and sounds clean; like they made it themselves or could at least. So lots of new products are showing simple ingredients lists with five ingredients or less. They read like something from your kitchen, not a high school chemistry exam."
Read the label, set a better table
I always liked that catchy phrase, coined years ago by nutrition educators. It holds true today as we evaluate new food products.
1. Find out how many calories per serving and look at serving size. Does that 100-calorie serving mean two cookies or just one? The whole bottle of juice or just half?
2. Look to see what kind of fat the product contains. Limit saturated fat and seek out monounsaturated or polyunsaturated fats. Avoid trans fats.
3. Check the sodium content. Dietary guidelines suggest we limit sodium intake to under 2,500 milligrams per day. Look for potassium levels, too. Potassium is the 'good guy' helping to regulate blood pressure.
4. Check to see how many grams of fiber are in each serving. Bread, for instance, should have at least 2 grams per serving. You need between 25 and 30 grams a day, and most Americans consume only about 15 grams. Read the ingredients panel to find "whole grain" clues. It could say whole wheat, whole oats, brown rice or list any number of seeds such as flax seed.
5. What's in it for me? Look for nutrient content you should be adding to your diet such as vitamins C and A, calcium and iron.
Carolyn O'Neil is a registered dietitian and co-author of "The Dish on Eating Healthy and Being Fabulous!" E-mail her at carolyn@carolynoneil.com.
Copyright 2009 The Atlanta Journal-Constitution