Tomima

In 1999, Tomima Edmark realized there was a gap in the options women had to buy lingerie; our choices were department store, lingerie boutique or mail order. Why shouldn’t we have the same ease buying bras that we had for, say, tee shirts or music? An entrepreneur with a series of unconventional successes, Tomima turned to the internet and <url removed> was born. Over the years, Tomima, inventor of the successful TopsyTail hair accessory, has fine-tuned the business to offer women high quality, good design, comfort, fit, and value. Tomima hasn’t relied on instinct alone. Using an exhaustive approach to learn the industry, she has picked the brains of designers, manufacturers, and consumers to offer women the best possible products, services, and buying tips. For Tomima, HerRoom isn’t just about shopping for sexy lingerie. She wants women to find the styles and sizes that fit them best—for all body types and tastes. Tomima has been featured on Good Morning America and Oprah and in Forbes Magazine and The Wall Street Journal.